Design Services
Graphic Design
Packaging
Production Design
Introduction
Comprehensive production design across a multi-category product portfolio for GreenBox Art + Culture—from canvas art and home goods to catalogs, tradeshow assets, and digital imagery. The result is a licensed art program translated consistently across thousands of SKUs and a variety of product lines, from creative brief through retail delivery.
Project Overview
Artists from around the world submitted work for consideration in our product line. I was part of the internal review process, evaluating submissions alongside the design team to select pieces that fit
our brand.
Once a piece was chosen, I worked directly with the artist to source the highest-resolution file
available and determine the largest canvas size the artwork could support.
From there, I prepped the artwork for production, starting with the largest canvas size and scaling
down through a mini canvas format. I also helped to determine which additional products the piece
would translate to (tea towels were our top seller) and prepped files accordingly for each format. For every product, my team and I produced custom room shot renderings for web and social.
Purpose
Beyond canvas art, I manipulated and adapted artwork to translate across multiple product types—including personalized items like growth charts, night lights, ornaments, and table mats, where customers could add custom names (for our kids line). This required building flexible templates that maintained print quality and brand consistency across every name variation. Scroll through the above to view more.
I worked closely with vendors to ensure color accuracy across different products and materials, since the same artwork could shift noticeably depending on the item it was printed on. I also produced marketing imagery and product renderings to support e-commerce and social media, giving each item a polished, cohesive presence across platforms.
