GreenBox Art & Design

GRAPHIC DESIGN

PRINT DESIGN

PACKAGING

Comprehensive production design across a multi-category product portfolio for GreenBox Art + Culture—from canvas art and home goods to catalogs, tradeshow assets, and digital imagery. The result is a licensed art program translated consistently across thousands of SKUs and a variety of product lines, from creative brief through retail delivery.

PROJECT OVERVIEW

Artists from around the world submitted work for consideration in our product line. I was part of the internal review process, evaluating submissions alongside the design team to select pieces that fit
our brand.

Once a piece was chosen, I worked directly with the artist to source the highest-resolution file
available and determine the largest canvas size the artwork could support.

From there, I prepped the artwork for production, starting with the largest canvas size and scaling
down through a mini canvas format. I also helped to determine which additional products the piece
would translate to (tea towels were our top seller) and prepped files accordingly for each format. For every product, my team and I produced custom room shot renderings for web and social.

PRODUCT DEVELOPMENT

Beyond canvas art, I manipulated and adapted artwork to translate across multiple product types—including personalized items like growth charts, night lights, ornaments, and table mats, where customers could add custom names (for our kids line). This required building flexible templates that maintained print quality and brand consistency across every name variation. Scroll through the above to view more.

I worked closely with vendors to ensure color accuracy across different products and materials, since the same artwork could shift noticeably depending on the item it was printed on. I also produced marketing imagery and product renderings to support e-commerce and social media, giving each item a polished, cohesive presence across platforms.

I helped with the design and production of our seasonal wholesale catalogs—each hundreds of pages, covering thousands of SKUs across our full product line for buyers and tradeshow use. My role included compiling and organizing products by SKU, creating seasonal room shots to showcase items in context, and designing catalog covers.

On the production side, I worked directly with our print vendor to prep artwork for print, proof pages, color correct imagery, and verify SKU accuracy throughout the catalog.